At present, the construction industry is facing pressure such as market demand contraction and expected weakening, which is a key node full of challenges and seeking breakthroughs for the construction industry, especially the construction industry segment - building decoration industry. With the further improvement of the concentration of the construction industry, the construction industry "from industry prosperity to enterprise prosperity" is an important feature of the development of the industry, and will continue to maintain this development trend in the future.

Decoration enterprises in the context of this trend, the competition is becoming increasingly fierce. So, how do enterprises seize the development trend of the industry, constantly optimize their own brand tension, to improve market competitiveness?

Digital transformation: With the development of science and technology, the decoration industry will gradually achieve digital transformation, using big data, artificial intelligence and other technologies to improve design, construction efficiency, and enhance customer experience. Decoration companies need to constantly introduce new digital technologies to improve the efficiency and quality of design and construction.

Industrial chain integration: In order to cope with the fierce market competition, decoration companies need to further strengthen the integration of the industrial chain and have the ability of assembly decoration. Strengthen the integrated design of decoration and main structure and mechanical and electrical equipment; Strengthen the coordination of the connection between parts, and realize the coordinated development of design, construction, production, installation, material supply and other links. The establishment of the main structure suitable for assembly decoration, 'by integrating the industrial chain, decoration companies can improve the quality of service, reduce costs, and enhance market competitiveness.

Personalized design: With the improvement of consumer personalized demand, personalized design will become an important selling point in the decoration industry. Designers need to pay more attention to communication with consumers, fully understand their needs and aesthetics, and provide unique solutions. Decoration companies need to train a professional designer team to improve the design level and personalized design ability.

Scientific and technological innovation: Economic globalization intensifies competition, and rapidly changing technologies and markets lead to shorter and shorter product life cycles. Successful and rapid product development has become the inevitable way to win the market and gain competitive advantage. Continue to increase research and development investment, through industry-universityresearch cooperation in the construction technology, process, parts development and other fields, and constantly explore and develop new methods, new processes, new materials to reduce environmental pollution in the construction process and improve project quality to meet the growing needs of the people for a better life.

Service quality improvement: In order to improve market competitiveness, decoration companies need to pay more attention to the improvement of service quality and provide a full range of service support, including design, construction, after-sales and other whole process services. Decoration companies need to constantly improve the service process, improve the quality of service, to meet the full range of consumer needs.

Ingenuity to create quality

Reviewing the development process in recent years, the classic construction actively explores the attempt to promote assembly decoration with forward-looking market thinking. A few years ago, we invested in the establishment of our own factory with wood veneers, cabinets, doors and Windows, decorated wooden components, paint parts and other products, which greatly improved the construction efficiency and quality when undertaking the batch decoration projects of real estate commercial housing.

At present, Zhejiang Province is implementing the pilot of factory decoration, classic on the basis of the original work experience is exploring to promote the assembly decoration project from the original "main structure + blank + assembly decoration" three-stage model, to the "main structure + assembly decoration" two-stage acceptance model change; Explore the establishment of assembly decoration "factory + site" joint model to strengthen the supervision and testing of indoor assembly decoration air quality and sound insulation performance; And actively carry out industry-university-research cooperation with universities and research institutes to enhance the technological innovation ability of enterprises. Accelerate the establishment of a sound technical system suitable for assembly decoration, and constantly improve the quality of enterprise management, management and product quality.

Relying on unique resource advantages, classic construction has created one boutique decoration project after another.

Exploration and thinking, innovation and change, classic, gradually formed their own brand positioning, in the future fierce business competition. Relying on the strength of our team, while innovating products and empowering strength, we will always keep up with the market vane, actively promote the technological innovation of assembly decoration, constantly improve the comprehensive ability, and walk out of a road to win-win development.